PurNORTH COLLECTION

PurNorth: A Tribute to North American Elegance and Sustainability

Introducing PurNorth, a celebration of North American White & Red Oak in its purest, most elevated form. This latest collection embodies the essence of craftsmanship, sustainability, and the enduring beauty of our natural world.

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PurNorth showcases the finest North American White & Red Oaks, revered for their strength, timeless appeal, and distinct character. Each plank tells a story of the landscapes they come from—sprawling forests where sustainable practices ensure that these resources will flourish for generations to come. With a focus on longevity, our planks are crafted in longer lengths, offering a seamless visual flow that enhances the grandeur of any space. These extended lengths not only evoke a sense of refinement but also reduce waste by utilizing more of the log, a cornerstone of our commitment to sustainability.

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The palette of PurNorth is inspired by the understated beauty of North America’s seasons. Soft, natural tones are accented by subtle grain patterns, making each floor as unique as the forests it hails from. Whether you're drawn to the warmth of golden hues or the cool elegance of muted greys, this collection offers versatile designs that suit both modern and traditional interiors.

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At the heart of PurNorth is a dedication to environmental stewardship. By working with local sawmills and employing responsible harvesting practices, we reduce our carbon footprint while supporting regional communities. Each plank in the collection is a testament to our vision of creating flooring that is as sustainable as it is stunning.

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PurNorth is more than just a flooring collection—it is an invitation to ground your space in the enduring beauty of nature, to honour craftsmanship, and to embrace a design philosophy that looks toward a brighter, greener future. Step into the elegance of PurNorth and let your floors tell a story of timeless sustainability.